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To sulfite or not to sulfite

Posted by Michael Phillips 
To sulfite or not to sulfite
January 13, 2021 06:51PM
That is indeed the question. Use of sulfites is generally considered standard practice among cider makers. These are commonly used in wine as well to help minimize oxidation, maintain freshness, and prolong shelf life. Additionally, certain types, such as potassium metabisulfite, are used to sanitize barrels and equipment. Yet to serve a truly healthy drink, some would argue, means use of such preservative chemicals in the juice itself needs to be curtailed

This is a good article to bring you up to speed: https://pricklycider.com/2020/08/26/hard-cider-tip-22-sulfite-and-sorbate/
"Hard cider is generally considered a live and evolving drink. The longer it ages, the better it becomes. Some like to think of it as wine where the addition of sulfites and sorbates preserve it in its current state. However, that means it’s no longer evolving... "

Customers wanting an organic cider think about the side effects of sulfur-based compounds, from headaches to notable impact on the gut microbiome.

I'd love to hear voices from both points of view weigh in on this, particularly from the marketing perspective.

Lost Nation Orchard
Zone 4b in New Hampshire

Edited 1 time(s). Last edit at 01/14/2021 05:50PM by Michael Phillips.
Re: To sulfite or not to sulfite
January 15, 2021 12:00AM
I waited almost two full days for those more experienced than me to chime in, but I’m too interested in this topic to not provide a response. At the very least maybe it will result in the post floating back up to the surface of the forum so it doesn’t wither on the tree.

My experience is almost strictly as a hobbyist cider maker (15 years) with my very first commercial batches just finishing up fermentation in my barn now. I have not in my hobbyist experience used sulfites, nor do I intend to in my commercial cidery. I certainly appreciate some advantages, particularly when it comes to oxygen scavenging or the ability to back-sweeten, but it’s not the direction I want to go. These are my reasons in order of significance to me:

1) I like the idea of being able to present the truest reflection of the apples themselves, INCLUDING all their microflora and associated character. Does the apple really end at the skin? Rather than just using the juice as a medium to achieve a predetermined beverage, I like to think I’m gently shepherding along the natural process and putting the result in a bottle. The direct connection between the apples as they hung on the trees and the cider in the bottle remaining largely unbroken, the direct descendants of their resident bacteria still active, with all the unpredictability they may bring.

2) I want to maintain the ability of the cider to evolve over time as a living product. I WANT the contributions of some of these ‘undesirable’ bacteria and native yeasts. Cider without sulfites is interesting to me, and its changing nature means the taste exploration doesn’t just end after your first bottle.

3) The health question. We know there are potential health impacts from consuming sulfites. To what extent, I don’t know, nor have I done enough research to win a debate on the topic. For me, as with a lot of these health things, I tend to default to ‘if it doesn’t need to be in there, why add it’. There are plenty of examples of fantastic ciders out there that do not rely on sulfites for their appeal.

So how does this relate to the marketing question? To the extent that I intend to market (farmers market conversations and label text mostly) I’ll do so with the same order of emphasis.

1) I want people to appreciate that the cider is a reflection of the apples it is made from. Where (terroir?) and how they were grown. I want them to know that the way in which the cider was produced (no sulfites) allows for the best chance of those apples, their environment and their character being evident in the cider. I’m willing to expend some energy on education (marketing?) with this one.

2) From a marketing perspective, I believe the ‘living food evolving in the bottle angle’ may very well resonate with a growing segment of customers. I’d point to what we see in the craft beer industry with what many consider to be the pinnacle of beer achievements, Belgian Lambic. These beers are insanely popular with the ‘serious’ craft beer enthusiast (for good reason!). Lambic, being ‘spontaneously’ fermented, from the wild yeasts and bacteria present in the brewery environment are highly regarded for their ability evolve and age well in the bottle. The crossover from craft beer to good cider is a thing, and this segment of consumers will recognize and appreciate this aspect of an un-sulfited cider. Some will and do seek them out.

3) On the health topic, I don’t see much in the way of significant marketing advantage when it comes to sulfite-free. Even among the highly health-conscious consumers, it seems most give a pass to alcoholic beverages (or cannabis). It’s like they figure they are already consuming something unhealthy, so what’s a little SO2 in my drink. I guess one could argue that you will probably never lose a sale because you DON’T use sulfites, but may lose a couple if you DO.

So there is a rookie perspective! Would love to hear from some of our experienced commercial producers. Both those who use and don’t use sulfites (as Michael noted).

Wildbranch Cider
Zone 4a in Vermont

Edited 3 time(s). Last edit at 01/15/2021 02:16AM by Cedar Hannan.
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